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Content Marketer

  • Profesionales y Técnicos
  • Full time
  • 4 meses -
  • Marbella

Información del trabajo

Descripción del trabajo

About Basebone*
www.Basebone.com specialises in short form video and mobile games subscription services for emerging markets.
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We produce and license content from local independent creators to larger international agencies. Our popular Baseplay Web App has over 8 million subscribers and offers different premium plans to a wide library of Videos, Games, Apps and Music. Baseplay is available on www.baseplay.co and on Google Play.
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Basebone’s collaboration with local Mobile Network Operator’s offers greater payment coverage and enables our expansion strategy geared towards the African and Middle Eastern markets where the lack of traditional payment mechanisms, broadband connectivity and expensive data cost makes Baseplay’s lighter and local value proposition an attractive alternative to other streaming giants. We believe we can maximise this opportunities and increase the subscriber base to 100 million in the coming years by continuing to provide great content experiences underpinned by a deep understanding of the value chain; customer acquisition, content delivery and mobile payment technology.
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Key Facts
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*10m+ active subscribers across 4 marketsSubscription + Ad Revenue streams45+ staff between London (HQ), Marbella, Cape Town and Nicosia*
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About the Role
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We are counting on you to transform our vision and value proposition into organic traffic, engagement and sales as well as encouraging content creators to monetize their content on our platform Baseplay.
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Along with being responsible for copywriting and content marketing, as part of the product team you will help in shaping the development of Baseplay, focusing on data driven testing. Basebone is an all hands on deck company, the mobile industry is fast paced and flexibility and adaptability are a must, and if you’re like us, you’ll love the excitement.
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Purpose
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Responsibilities:
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*Orchestrating digital content strategies across all online platforms and setting short-term goals.Driving traffic and engagement that translates to sales and brand promotion.Managing a content marketing budget.Measuring the results of content marketing activity to inform future campaigns.Knowing which platform different kinds of content are best suited to.Liaising with PR agencies when requiredDesigning and implementing creative marketing strategies to disseminate content.Undertake content marketing initiatives to achieve business targetsEdit, proofread and improve contentDrafting email correspondence and campaigns to content creatorsOptimize content considering SEO and Google AnalyticsShare content through various channels, ensuring strong web presenceReceive customer feedback and generate ideas to increase customer engagement*
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RequiredNative EnglishBachelor’s degree in Marketing or related field.2 years Experience with online community building.2 years experience copywriting with example workData-driven and highly analytical.Hands on experience with SEO and web traffic metricsProficiency with social media analytics.Good time-management skills.Excellent interpersonal and communication skills.Excellent written and verbal communication.Experience with PR**
Our offer:
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*Be part of a dynamic, skilled and growth orientated teamCompetitive salary and bonus schemeComplimentary catering (office based)Half Fridays*
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Basebone is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics.
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By sending your CV, you give your explicit consent to BASEBONE for the treatment and storage of your personal data as required by the European Union General Data Protection Regulation.
*Job Types: Full-time, PermanentExperience:online community building: 2 years (Required)copywriting with example work: 2 years (Required)

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