Digital Marketing Manager
Position in Valencia, Spain or RemoteWhats the job?We are seeking to recruit an enthusiastic, driven and fast-learning person to lead on the following:Design and oversee all aspects of our Digital Marketing Department, including email marketing and database, content creation, website management, SEM (SEO/PPC), social media, paid advertising and copywriting.Draft yearly high-performing digital marketing strategies and creative editorial plans in line with budget requirements to drive traffic, generate leads and grow sales.Plan, create, execute and analyse revenue-driven marketing campaigns that help establish brand awareness and drive lead acquisition through the creation of impactful marketing content like videos, blog posts, PR, webinars, landing pages, infographics etc. that attract qualified traffic.Optimise lead-nurturing tactics and inbound marketing strategies working closely with the sales team to further improve future campaigns and increase return on investment.Coordinate content creation with both internal and external resources (creatives, video production, media agencies, partners…) and provide clear guidelines ensuring all conceptual and creative ideas meet objectives, key sales strategies and timelines, while being executed flawlessly.Build a deep understanding of the sector of essential services (such as access to electricity, sanitation, clean cooking, etc.) that utilise paygo mechanisms and its stakeholders through research and networking in order to maintain a forward-looking marketing strategy.Design and implement processes to monitor budgets, ROI goals and report campaigns performance through in-depth analytics to gain insights on marketing efforts and optimise digital strategies.Occasionally represent the company at networking events.Candidate profile:+3 years of experience in marketing/communication.Previous experiences in e-business is a plus.In-depth knowledge and understanding of social media platforms (Twitter, YouTube,LinkedIn, Instagram, Facebook, etc.) and how they can be leveraged to achieve business goals.Entrepreneurial mind-set, not afraid to take initiatives or make proposals and then see them through to completion.Has had experience (or demonstrates an interest) related to growth hacking approaches.Enthusiastic, self-motivated and passionate about developing world projects and social business.Ability to balance day-to-day execution and big-picture thinking.Excellent organizational skills, attention to detail.Demonstrates ability to manage people in a multicultural environment and is eager to discover new cultures and ways of working.Has native/fluent proficiency in English and excellent writing skills.Having a Google Analytics certification is a plus.Good notions of French is a plus.Compensation and details:Start date: March 2021.Duration: Permanent/Long term.Location: Anywhere if you are in a home office / remote setting (as long as your working habits can match a Central European Time Zone) or at our offices in Valencia, Spain.All business-related expenses paid.Special traveling allowance to go meet your colleagues wherever they work from.Compensation to be discussed. ………………………………………………………..Apply!About Solaris Offgrid:Solaris Offgrid supports distributors of essential services to build strong customer traction and greater relations with investors through flexible and inclusive Paygo solutions, designed for last-mile operations. Adopting a bottom up approach in the design of its solutions and creating synergies with a strong network of partners to solve last-mile challenges, the company has already deployed Paygo solutions in over 30 countries through PaygOps,
Solaris Offgrid in-house software solution built In the Field, for the Field and its product design services. Leading reference in the off-grid market, PaygOps, is engineered to deliver modular and interoperable solutions to address operational challenges and distribution complexity. For more information www.paygops.com and www.solarisoffgrid.com.Job Types: Full-time, PermanentWork Remotely:YesCOVID-19 Precaution(s):Remote interview processVirtual meetings
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