KARL LAGERFELD COMPANY PROFILE
The House of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.
Featuring Parisian-inspired classics with a rock-chic attitude, the KARL LAGERFELD portfolio includes ready-to-wear for women, men and kids, plus bags, small leather goods, footwear, fragrances, eyewear and more. The Maisons creative vision is led by Design Director Hun Kim; additional members of the KARL family include Style Advisor Carine Roitfeld, brand ambassador Sebastien Jondeau and collaborator Amber Valletta, amongst others.
KARL LAGERFELD connects with consumers at more than 200 stores worldwide, with key locations in Paris, London, Munich, Moscow, Dubai and Shanghai. The brand also has a premium wholesale network and robust digital presence in Europe, the Middle East and Asia, while the KARL.COM flagship store reaches 96 countries.
In 2019, KARL LAGERFELD joined the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
Optimizing the sales and profits and ensure that customers gain a great retail experience in the KL stores. Ensure that both Karl Lagerfeld & El Corte Ingles policies and procedures are met at all times. Manage the operations on a strategic and tactical level with a clear vision.
A leading commercial function focused on the organization of all Karl Lagerfeld activities within the Serrano and Castellana Department Stores. The Dual Site Manager ensures a strong relationship is built and maintained with the ECI local Management teams to drive the success of the business.
Sales and Customer Service
To ensure both Shop in Shop locations are delivering the highest standards of customer service:
Driving a welcoming and inviting store environment
Analysis of sales reporting and create action points to drive sales
Drive and monitor KPIs to ensure maximum performance
Regular training sessions with both teams combined to create a unified and consistent customer service approach within the Department stores in Madrid
Weekly performance reporting to HQ
To ensure stores are commercially optimal:
Actively participating in weekly conference calls
Providing basis of yearly target phasing
Regular comparison/ benchmarking of market/ competitors to then feedback key findings to the business
Pro-active commercial actions to suit the needs of both location within ECI Madrid
Relationship building with Department Store Floor Management (regular meetings)
To ensure guidelines of Karl Lagerfeld are met including:
All House of Karl policies and procedures are followed within both locations
Training and coaching of the teams within all operational areas
Ensuring smooth logistics/ delivery handling within ECI and follow up when needed
Secure monthly meetings with ECI to ensure we meet their expectations
To ensure both locations work within allocated budgets for Payroll and expenses:
Together with the Retail Manager, reviews any cost requests
Review budgets and cost of the stores regularly
Ensure discrepancies are followed up (till crossover issues)
Buying & Merchandising
To maximize sales performances through optimal stock level and offer:
Regularly provide constructive feedback and commercial input to HQ Product Team
Monitor stock levels, product offers and sell thru in both locations together with the Retail Manager of each department
Ensure alignment on all promotional and markdown activities
Marketing & CRM
To maximize sales through marketing initiatives ensuring full alignment
Support with implementation of events
Proactive marketing initiatives to drive the business, ensuring there is alignment between the two locations
Relationship building with the 3rd parties including local PR/ Tourism/ Marketing agencies
Optimize Customer data collection ensuring CRM targets are met
Visual merchandising and Store standards
To ensure stores are in line with the Karl Lagerfeld brand image:
Ensure all VM guidelines and instructions are followed
Monitor the implementation of VM initiatives and Visual newsletters
Regular commercial feedback is shared with the VM team
To ensure we have the best people in our business:
Recruitment, inducting and training of new team members
Driving engagement of our teams through regular training sessions
Identifying key talent and putting in place development plans for growth
Overseeing the scheduling, holidays and payroll costs
Enthusiastic, pro-active and service minded
Flexible attitude and a hands-on approach
Excellent communication and social skills
Ability to prioritize and manage your time and workload
Fluent in both English and Spanish
Flexible to travel between the 2 locations within Madrid
Please note that if your application is successful we will contact you within three weeks.
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